Synnex Technology International Corporation has signed a new distribution agreement with Broadcom for VMware solutions covering Hong Kong & Macau. Under the new agreement, Synnex continues to serve the channel in the territories where they were a VMware distributor prior to the acquisition by Broadcom.
Synnex and its supported partners are tasked with assisting Broadcom in driving the adoption of VMware private cloud infrastructure and helping with the transition of the broad VMware customer base to the new subscription license model for VMware software. Synnex will empower its local channel partners with its expertise and experience in the new VMware go-to-market strategy, and help ensure customers receive the most value from their investment in VMware software.
“Alongside its extensive VMware background, Synnex’s expertise and influence in the Hong Kong market, Synnex will play a crucial role in helping Broadcom with our go-to-market strategy within the region,” says Cynthia Loyd, Vice President of Global Partner and Commercial Sales at Broadcom. “Synnex technical support services, coupled with its local expertise is all part of a cohesive strategy to create value for our partners and customers. As a trusted advisor to the channel, Synnex brings all the right capabilities to support the evolution of our go-to-market strategy.”
“Synnex Hong Kong has been rooted in the industry for many years and won the support and recognition of all partners.” says Stephen Kwan, Assistant General Manager of Product Marketing Division at Synnex. “As the leading distributor and service provider in Hong Kong and Macau, we will continue to deepen our collaboration with Broadcom, popularize software subscription licenses, enhance users’ experiences and optimize one-stop service levels.”
Under the agreement, Synnex will continue to deliver the entire VMware private cloud infrastructure solution portfolio including the new offerings: VMware Cloud Foundation (VCF), VMware vSphere Foundation (VVF), VMware vSphere Standard and VMware vSphere Essentials Plus Kit and standard, as well as add-ons such as VMware vSAN and VMware Live Recovery.
Synnex will expand its role to provide technical support capabilities for select products and customers unlocking access to localized expertise in the customer's preferred language and time zone. This Synnex delivered service for select VMware solutions is an extension of Broadcom support, allowing Synnex to enhance the commercial customer experience through accessibility, specialized knowledge, and personalized assistance.
By partnering with Synnex, reseller partners gain access to Synnex technical knowledge, training programs, and certified resources. This enables partners to deliver high-quality support services throughout the commercial customer lifecycle. Together, Broadcom and Synnex will continue to offer an integrated support experience to ensure the highest levels of service for customers of all sizes.
